Sunday, November 27, 2011

Retailers Phony Tech "Deals"

It was highly amusing this morning looking at the post thanksgiving flyers for all the brick & mortar retailers. The sales prices for some of the items were not sales prices at all.

I especially got a kick out of the "cheap" price for Kindles from Best Buy, Office Max & Target. Target was referring to their price as a "big deal". Never mind that it was the price that Amazon set for the device when they introduced the new ones a couple of months ago. And, of course, it's the same price regardless of where you buy it, including Amazon. It's not bait & switch. It's just dishonest, suggesting that this is a special holiday sales price, when in reality it's the everyday price.

This isn't as bad as stores that raise an items price, then drop it claiming its now on sale. This has been a discussion on action line in the San Jose Mercury for several months now. Retailers keep playing these games hoping we won't notice, but we're not as dumb as they would like to think. My suggestion is check all stores including the online ones for discrepancies.

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