Monday, October 10, 2011

Netflix Cancels Qwikster

In what may be one of the quickest (pun intended) turnarounds in corporate history, Netflix has dumped the controversial split website idea:Netflix for streaming, Qwikster for DVD's. Basically they went Emily Litella & said "never mind".

If Reed Hastings wasn't the founder & owner of Netflix, this would be grounds for firing him. One wonders if the board will still try to cut him down. This was an ill conceived idea from the start. Why break up your business into two separate websites thus making things more difficult for your customers?

This happened because the stock price dropped & customers were canceling their accounts & going elsewhere. It is thought that this decision would help Redbox , never mind that the amount of content in a Redbox kiosk is quite limited. It was also quite idiotic because Netflix's streaming selection is very limited. Mostly old movies & TV shows. In three years I've used it maybe 5 times.

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