Add Hulu to the list of outfits demanding authentification of cable subscriptions to view content. This adds to the list. NBC is going to require it to watch Olympic video this year, which it didn't 2 or 4 years ago. HBO Go does, but that's understandable since it's a premium network.
This is the corporations sticking their noses in where it doesn't belong. The "TV Everywhere" app model, which is a Comcast creation, is showing up everywhere. Up till now you could watch anything on Hulu without having to sign in. The same goes for ESPN 3. How long before that changes?
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