Sunday, June 1, 2014

Why Netflix Can't Stream Some Shows

The technology term of the year is "cord cutting". This is a referral to getting rid of cable & watching everything online, as if the system is easier than  using Comcast or Directv.

It's not a perfect system because of the contracts studios & networks will make with various online partners. For instance: Hulu puts up shows 7 days after broadcast per the wishes of the networks. This isn't for all shows, but does apply to some. You also can't go back more than a few episodes. CBS puts up everything the next day, but the player is horrid & freezes up to the point that it's unwatchable.

Some websites ask for proof that you are a paying customer of a cable or satellite subscription. This defeats the purpose of watching online & the only reason for the existence is if you were out when the show was broadcast & this is the only way of seeing the episode. HBOGo does this, but in that case it is a premium channel afterall. However it is pretty well acknowledged that lots of subscribers are giving their passwords to non subscriber friends & relatives. That would explain Game of Thrones having the viewership of NCIS. HBO doesn't appear to mind, because it gives the show a buzz it wouldn't have otherwise.

The other problem is exclusive agreements. Take for instance the FX series Justified. Netflix doesn't stream this show. Not back episodes, nothing. You have to rent the season DVD's. So for people who aren't renting DVD's, you're out of luck. Now Netflix does stream Breaking Bad, Mad Men, Dexter & other shows of that type. But Justified is only available for streaming on Amazon Prime. So you would have to not only pay $8 a month to Netflix but another $99 a year to Amazon for the privilege.

This is where the supposed future of viewing gives way to the reality of the present. The networks & the studios will always do what is in their supposed best interest. Regardless what you or I think, or podcast hosts like Brian Brushwood, this isn't going to change anytime soon.

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